“Empowering the Future of MICE Through Smart Technology, IoT, and Human-Centered Innovations,”

        The MICE (Meetings, Incentives, Conferences, and Exhibitions) industry serves as a vital connector among multiple stakeholders and plays an increasingly important role in driving global tourism and host destination economies. Alongside its rapid growth, the sector faces evolving challenges related to digital transformation, operational efficiency, and stakeholder engagement, highlighting the need for research-driven insights. As events continue to function as strategic tools for destination development and competitiveness, ISCOMICE 2026 provides an international platform for academics, industry professionals, and policymakers to exchange knowledge and discuss future directions of the MICE industry. Under the theme “Empowering the Future of MICE Through Smart Technology, IoT, and Human-Centered Innovations,” the conference emphasizes the integration of smart technologies and human-centered approaches to support innovation, adaptability, and sustainable growth in the global MICE ecosystem.

Through ISCOMICE 2026, we provide a wide range of topics and perspectives that will facilitate beneficial discussions in the MICE sector. ISCOMICE 2026's focus and scope include:

1. Business Events

• - Business Events and Economic Impact on Host Destinations
  • Examines the economic contributions of business events, such as
    meetings, conventions, exhibitions, and incentive travel, on host
    destinations
• - Corporate Events as Strategic Communication
  
  • Examines how corporate and business events function as strategic tools
    for branding, stakeholder engagement, and organizational communication
    in the digital era.
• - Business Performance and Value Creation in MICE Events
  • Explores how business events create measurable value for organizers,
    companies, and stakeholders. 
• - Management and Organization of Business Events
  
  • Examines managerial, organizational, and operational aspects in the
    planning and execution of business events.
• - Business Event Strategy and Competitiveness
  • Examines how business events develop strategies to stay competitive and
    grow in national and international markets. 

2. Marketing & Technology

• - Digital Marketing for MICE
  • Discusses digital marketing strategies, social media utilization, and
    content creation to promote MICE events and engage international
    audiences
• - Smart Marketing Technology and Experience in MICE
  • Examines the integration of smart marketing practices, digital
    technologies, and experience design to optimize participant engagement,
    operational efficiency, and strategic outcomes in MICE activities.
• - Technology-Based Audience Engagement
  • Examines the use of event applications, interactive platforms, and
    immersive technologies to enhance audience engagement before, during,
    and after events.
• - Measuring Marketing Effectiveness Through Technology
  • Discusses digital metrics, analytics tools, and performance indicators used
    to measure the effectiveness and impact of event marketing activities.

3. Event Destination Venue, Operation & Management

• - Venue Selection
  • Examines decision-making processes and criteria in selecting venues for
    business events.
• - Venue Operations
  • Focuses on the operational management of venues hosting MICE events.
• - Strategic Logistics Management in Venues
  
  • Examines the planning and coordination of logistics within event venues.
• - Destination Governance & Development in the MICE Industry
  • Explores governance structures, policy frameworks, institutional
    coordination, and strategic development of destinations positioning
    themselves in the MICE industry. 
• - Sustainable MICE Venue Operations
  • Examines sustainability practices in venue management for MICE events.

4. Tourism & Hospitality

• - Tourism and Hospitality Management in the MICE Industry
  • The role of the tourism and hospitality sectors in supporting the
    implementation of MICE activities, including service management and
    coordination among stakeholders.
• - Cultural-Based Tourism and Local Wisdom
  • Emphasizes culture and local wisdom as core assets in tourism
    development.
• - Service Quality and Visitor Experience in MICE Tourism
  • Service quality and participant experience in MICE activities supported by
    the tourism and hospitality sectors.
• - Human Resources and Professional Development in Tourism and
  Hospitality
  • Human resource development, professional competencies, and workforce
    readiness in supporting the tourism and hospitality industry within MICE
    activities.
• - Sustainability Practices in Tourism and Hospitality for MICE
  • Sustainable practices in tourism and hospitality management to support
    responsible and sustainable MICE activities.

5. Special Events

• - Music Events
  • Music events cover the planning, organization, and management of
    concerts and music performances, including audience experience,
    production aspects, and operational coordination.
• - Sport Events
  • Focus on the organization and management of sporting activities and
    competitions, including athletes, spectators, venues, and event operations.
• - Festivals
  • Include the management of cultural, art, and community-based events that
    involve large audiences and multiple program activities.
• - Carnivals
  • Carnivals cover creative and entertainment-based events characterized by
    parades, performances, and public attractions.
• - Celebrations
  • Include social, cultural, and commemorative occasions such as
    anniversaries, public ceremonies, and special celebrations.