“Accelerate The Growth of Quality Tourism Through The MICE Industry”

        The MICE (Meetings, Incentives, Conferences, Exhibitions) sector plays a pivotal role in connecting various stakeholders, from Event Organizers to Small and Medium Enterprises (SMEs). As the MICE sector emerges as a driving force in global tourism, it not only influences the industry but also the economy of the host country. However, this growth comes with its set of challenges, and research efforts aim to uncover opportunities, prospects, and development priorities for MICE tourism while addressing the complexities faced by MICE agencies. Events, classified as powerful motivators for tourism, dominate the development and marketing strategies of destinations worldwide.Therefore, the ISCOMICE 2024 provides a platform to discuss the advancing growth of the tourism industry with the theme “Accelerate The Growth of Quality Tourism Through The MICE Industry” fostering international discussions between stakeholders of the industry.

At ISCOMICE 2024, we are pleased to provide a comprehensive array of focus and scope conducive to meaningful discourse within the MICE industry. ISCOMICE 2024's focus and scope are as follows:

1. Event Marketing & Technology 

   • - Future Trends in Digital Event Branding 

   • - Implementation of 5.0 Technology in MICE Sector

   • - Brand Protection in Cybersecurity and Data Privacy 

   • - Study of Developing Efficient Marketing Campaigns

   • - Green Procurement Practices for Registration System

   •  etc

2. Business Event

   • - AI-Powered Content Personalization and Accessibility for Customer Experience

   • - Developing Social Entrepreneurship Business Models

   • - Sustainable Business Strategies for The Digital Age 

   • - Expanding and Promoting Sustainable Products and Services 

   • - Knowledge Sharing Platforms and Collaboration Tools 

   •  etc

3. Event Destination Venue, Operation & Management

   • - MICE Potential Destination & Destination Branding

   • - Event Vendors & Logistic Management 

   • - Social, Economic, & Environmental Impacts of Event 

   • - Enforcing Safety, Risk & Security Measures for Attendees & Staffs

   • - Technical Infrastructure Waste Management 

   •  etc

4. Tourism & Hospitality

   • - Tourism Development Study with Stakeholder Authority

   • - Tourism and Hospitality Sustainable Management

   • - Tourism Investment, Promotion, and Financing Development 

   • - Management of Destinations and Tourist Attractions

   • - Analyzing Risks Affecting Guest Experiences and Satisfaction

   •  etc

5. MICE Sector

   • - Sustainable Growth in MICE Sector

   • - Developing Human Resources Quality through Incentive Travel

   • - Exhibition Nowadays Tools and Innovation

   • - The Implementation of 5.0 Conference in MICE Sector

   • - Insurance Considerations for MICE Events

   •  etc